<< show all news stories
Modobo - the mobile specialist division of MDB Consulting - have launched a marketing application called iMarket in the App Store.
iMarket is the first marketing and sales toolkits for the iPhone launched by Professor Malcolm McDonald. iMarket offers businesses of any size access to 7 valuable marketing audit exercises to help them improve their sales and marketing activities.
With so many CEO's and business managers spending increasing amounts of time on the road, iMarket offers a quick, effective way to health check your business while travelling, using tried and tested marketing methods and techniques. It offers useful ways to implement corrective action and begin the process of performance monitoring and improvement.
iMarket includes:
- Marketing audit questionnaire
- Sales gap analysis
- Profit Forecast gap analysis
- Market segmentation exercise
- Sales and marketing evaluation
- SWOT analysis
- Setting marketing and sales objectives
- Regular updates through RSS feeds
- Videos
Modobo used their iPhone application builder; Lifelyte, to enable the team to quickly set up and design iMarket in line with Professor McDonald's existing brand and company objectives.
The admin system within Lifelyte allowed the client to regularly update the marketing exercises, advice, whitepapers and video, so users can be assured they are receiving the most up-to-date information on their app.
iMarket can be used on the iPhone, iPod Touch and iPad and downloaded for £4.99 here:
<< show all news stories