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Thanks to the iPhone 3G and, to a lesser extent, Google’s Android phone, millions of people are now walking around with a gizmo in their pocket that not only knows where they are but also plugs into the Internet to share that info, merge it with online databases, and find out what – and who – is in the immediate vicinity…Simply put, location changes everything. This one input – our coordinates – has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go – they all change once we merge location and the Web.
Mathew Honan, WIRED magazine, 19/01/09
November 02, 2009
Mobile Web Usage on the Rise: AdMob
By Calvin Azuri, TMCnet Contributor
AdMob, the world's largest mobile advertising platform, reportedly received more than 100 million ad requests from 14 countries and more than 10 million ad requests from 64 countries in September 2009.
The Mobile Metrics Report highlights the rapid growth in usage of mobile web sites and applications on new devices in 2008. In the U.S., the Motorola RAZR was the top device, and theiPhone ( News - Alert) was the only touch screen device in the Top 10 in September 2008.
In September, the list of the top 10 devices includes five with touch screens, six with Wi-Fi capabilities and six with application stores. However, feature phones like the Samsung R450 andMotorola ( News - Alert) RAZR V3 still represent 60 percent of ad requests in the U.S. The strong mobile Web usage on these feature phones is most likely to be driven by unlimited data plans.
The Mobile Metrics Report said that in September 2007, AdMob (News - Alert) had 1.6 billion ad requests, in September 2008 5.1 billion and in September 2009 10.2 billion. In the past two years, almost every region in the world experienced huge growth with North America, Asia, Western Europe, Oceania and Latin America witnessing a six-fold increase in traffic since September 2007. In addition, the report revealed that worldwide iPhone and iPod touch traffic increased 19 times from September 2008 to September 2009 in the AdMob network.
According to the report, in September, 42 percent of requests in the U.S. were made from Wi-Fi capable devices. In addition, the report reveals that devices running on the Android Operating System accounted for 17 percent of smart phone traffic in AdMob’ network in the US in September 2009. In US, theHTC ( News - Alert) Dream was the number three device and the HTC Magic was the number 10 device in September.
The data is based on usage of handsets and smart phone devices during the month of September in AdMob’s network of more than 15,000 mobile websites and applications. AdMob stores and analyzes the data from every ad request, impression, and click. This data is then used to optimize ad matching in the network. The report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.
Calvin Azuri is a contributing editor for TMCnet. Edited by Amy Tierney
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