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PRESS RELEASE
Source: Grad Mag
The World’s First Marketing & Sales Toolkit is available on the iPhone. Professor Malcolm McDonald, one of the world’s leading marketing gurus has released the world’s first marketing and sales toolkit for the phenomenally successful iPhone with the help of MDB Consulting.
In partnership with MDB, Professor McDonald offers leaders from companies of any size access via the iTunes store to 7 valuable marketing and sales audit exercises with reference material included for assistance. Also included is support material including his marketing white papers, master class video clips and daily business news feeds. With CEOs and business leaders spending a large portion of their business life on the road travelling between meetings, what better way to check your company’s health and make corrective actions by emailing the results directly to a colleague from the app.
The marketing and sales toolkit will be charged at only £4.99 and will be a must have for Directors in all organisations as well as students keen to further their research in vital business disciplines.
The application once downloaded from Apple will offer subscribers;
• Marketing audit questionnaire
• Sales gap analysis
• Profit Forecast gap analysis
• Market segmentation exercise
• Sales and marketing evaluation
• SWOT analysis
• Setting marketing and sales objectives
• Regular updates through RSS feeds from
The business world and academia will be interested in this new innovation. Professor McDonald commented, ”With time pressure on executives and students as well as extra pressures of improving productivity and value, having this
extensive marketing audit at their fingertips with the ability to send results and actions to colleagues from the device will create one of the most valuable applications ever seen on a mobile device”.
The application will soon be available on the emerging Google Android phone to cater for a wider user base. Apple has proved that applications are far easier for consumers to use as opposed to browsing the internet on a mobile phone which can be slow and difficult to navigate. “MDB had the best credentials and offered a cost-effective iPhone solution within a quick timescale. They intuitively knew what my business required and helped manage the complicated technical side of things so I could concentrate on sourcing useful content for executives. New exercises will be added following launch.
Using MDB’s unique content management system; Lifelyte, www.lifelyte.co.uk , Professor McDonald was able to easily specify functionality requirements for his own content allowing MDB to very quickly create the iPhone interface and navigation process. Content specific to the iPhone could also be added using the easy-to-use editing tool, which is similar to Word as well as copying web URLs and RSS feeds from complimentary sites.
MDB is managing the entire submission process as well as any future upgrades and functionality improvements. Being a web-based system it allows Professor McDonald to update the content whenever and wherever required.
iMarket iPhone app from Professor Malcolm McDonald Now Live on the Apple App Store
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