Client
Anna McDonald Bridal Gallery
Brief
To promote the products and services offered by Anna McDonald’s bridal shop to a mobile phone audience.
To send regularly updated content including gallery images, news and advice.
Project
Modobo developed Anna McDonald’s iPhone application using their Lifelyte development platform. This enabled Modobo’s team of iPhone developers to quickly create an iPhone app which had a higher chance of getting approved on the App Store, due to past app’s being approved using the same platform.
Anna wanted to ensure consumers received the latest information on her products and services, so required the ability to update the content herself without technical skills.
The iBridal app produced by Modobo offered a content administration system within which Anna could upload her latest photographs, news and special offers.
Consumers could find out more information about Anna McDonald’s shop and send a feedback form to organise an appointment.
iBridal was fully branded in line with the Anna McDonald website: www.anna-mcdonald.com
iBridal top features
• Regularly updated content sent direct to mobile users
• Increased visibility with an App Store presence
• Content including a gallery
Results
Since its launch iBridal has received 1000 downloads per month.
Anna updates her content on a regular basis and has received a 40% increase in the number of enquiries she receives on a weekly basis.
Lifelyte
Lifelyte can create a customised iPhone application for any business within weeks.
Features of Lifelyte
• Communicate with your target audience using their mobile devices
• Release news, information and promotions
• Allow employees to view the company intranet on their mobile
• Send information across multiple platforms
• An App Store presence to help generate new business